Built for disciplined TikTok advertising operations.

1. Who We Are

AlcaAds is a technology company focused on the operational realities of performance advertising. Advertising teams need more than disconnected dashboards: they need a dependable way to work with account structures, campaigns, ad groups, ads, measurement assets, reports, and performance signals while preserving clear ownership and permissions.

Our platform is designed for advertisers, agencies, and authorized teams that want a practical control layer for TikTok advertising operations. We concentrate on transparency, data minimization, clear workflows, and accountable access rather than treating advertising data as a commodity.

2. Our Mission and Vision

Mission

Our mission is to help authorized advertisers make better, faster, and more accountable decisions by turning fragmented advertising operations into a coherent workspace.

Vision

We envision an advertising-operations environment where teams can understand performance, manage change, and protect access without sacrificing the speed required by modern campaign work. AlcaAds aims to be a trusted operational partner for businesses using TikTok advertising tools responsibly.

3. How AlcaAds Helps Advertisers

AlcaAds organizes the information and actions made available through authorized integrations so users can work with the parts of an advertising program that matter most:

• Connect eligible TikTok accounts through a user-authorized flow;
• View and organize advertiser accounts, campaigns, ad groups, ads, and delivery status;
• Review reporting and analytics for spend, delivery, engagement, and conversion-related metrics returned by TikTok;
• Identify pixels, event configurations, and measurement-related metadata available to the connected account;
• Support campaign-management workflows for Users who have the relevant permissions; and
• Maintain an auditable, workspace-based view of account connections and authorized access.

AlcaAds does not guarantee advertising outcomes. Decisions about creative, targeting, budgets, legal compliance, and commercial strategy remain with the advertiser and its authorized users.

4. TikTok Integration

AlcaAds integrates with TikTok's official developer and business interfaces, including TikTok Login Kit and authorized Marketing API capabilities, subject to TikTok's approval, account eligibility, available scopes, and then-current platform terms. Users choose whether to connect an account and review the permissions requested during the TikTok authorization flow.

Once authorized, AlcaAds may use the data and API capabilities made available by TikTok solely to provide the selected platform functions, including campaign management, reports, analytics, and measurement visibility. A User may disconnect the integration in AlcaAds or revoke access through TikTok at any time. See our Privacy Policy and TikTok API Data Deletion Instructions for details.

5. Technology, Privacy, and Trust

Our platform uses web-based SaaS architecture, authenticated workspaces, role-conscious access, secured API connections, operational logging, and data-protection practices designed for business software. We aim to collect only the information needed for the Services, protect data with layered controls, and provide straightforward mechanisms to disconnect accounts and request deletion.

Learn more in our Security Policy, Privacy Policy, and Data Deletion Policy.